Gone are the days when a bar or restaurant chain could get away with looking exactly the same in every city and state. Bar and restaurant patrons are no longer creatures of comfort; they’re now creatures of curiosity. They seek out unique experiences that entice and excite – experiences that keep them engaged.
I think we all agree that good food and good customer service are crucial for return business, but businesses are finding that they need to do more than fine-tune their operations to sustain their customers. Diners are now searching for dining experiences that move the barometer from “good” to “awesome,” experiences that they can rave about to their friends and family.