Most restaurant-goers are looking for an experience when they’re dining out—one that is worthy of their hard-earned money. Therefore, it’s important to craft the menu in a way that resonates with customers and even inspires them to take certain action.
Think of your menu as an opportunity to subtly educate and promote the extensive nature of the “source to table” process, which isn’t often thought of when placing an order. Subliminal messaging and the power of suggestion are great ways to guide the decision-making process.
Here are a few ways you can get your customers to experience your best dishes and, ultimately, order more.